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Consumer preferences are also changing dramatically, influenced by a mix of safety, technology, and environmental concerns. Younger generations, particularly millennials and Gen Z, are showing a preference for sustainable automotive options. Many are opting for car-sharing services or ride-hailing apps instead of traditional car ownership, showcasing a shift in how people perceive transportation. In response to this trend, many automobile manufacturers are adapting their product offerings by developing flexible ownership models and expanding mobility services.


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In recent years, the automotive landscape has evolved dramatically, leading to the meteoric rise in popularity of SUVs (Sport Utility Vehicles) and pickup trucks. This trend is not merely a fleeting fad but rather a reflection of shifting consumer preferences, lifestyle changes, and advancements in automotive technology. The allure of SUVs and pickups lies in their versatile nature, capable of accommodating both daily family needs and rugged outdoor adventures.


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