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The second number, 65, represents the aspect ratio of the tire. This ratio is a percentage that describes the height of the tire's sidewall relative to its width. Specifically, the sidewall height is 65% of the tread width. For the 285/65R20 tire, the sidewall height would be approximately 185mm (calculated as 285mm x 0.65). A higher aspect ratio usually indicates a taller sidewall, which can improve ride comfort and absorb shocks from uneven terrain. However, it may also lead to less precise handling compared to tires with a lower aspect ratio.


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Moreover, the automotive industry has seen an increase in marketing campaigns that celebrate the lifestyle associated with these vehicles. Brands are tapping into the aspirations of consumers, showcasing how SUVs and pickups can enhance everyday adventures, from family outings to outdoor escapades. This cultural resonance further solidifies the place of these vehicles in the hearts and garages of many drivers.


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