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Consumer preferences are also changing dramatically, influenced by a mix of safety, technology, and environmental concerns. Younger generations, particularly millennials and Gen Z, are showing a preference for sustainable automotive options. Many are opting for car-sharing services or ride-hailing apps instead of traditional car ownership, showcasing a shift in how people perceive transportation. In response to this trend, many automobile manufacturers are adapting their product offerings by developing flexible ownership models and expanding mobility services.


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As the popularity of SUVs and pickups increases, so does the scrutiny regarding their environmental impact. Historically, larger vehicles have been criticized for their fuel consumption and emissions. However, advancements in automotive technology have led to significant improvements in fuel efficiency and the development of hybrid and electric models. Consumers now have access to options that maintain the capabilities of traditional SUVs and pickups while reducing their carbon footprint.


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