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As technology continues to advance, the potential for power trailers to evolve is vast. Virtual reality (VR) and augmented reality (AR) are already beginning to shape the way audiences experience previews. Imagine stepping into a VR trailer that immerses you in the film’s setting or interacting with characters before the film even hits the theaters. Such innovations could redefine the concept of a trailer, shifting from a passive viewing experience to one that actively engages the audience.


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Consumer preferences are also changing dramatically, influenced by a mix of safety, technology, and environmental concerns. Younger generations, particularly millennials and Gen Z, are showing a preference for sustainable automotive options. Many are opting for car-sharing services or ride-hailing apps instead of traditional car ownership, showcasing a shift in how people perceive transportation. In response to this trend, many automobile manufacturers are adapting their product offerings by developing flexible ownership models and expanding mobility services.


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