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Interestingly, the consumer base for pickup trucks has expanded dramatically. While they were once predominantly chosen by males, recent studies suggest that a growing number of women are also purchasing pickup trucks. This shift can be attributed to increased marketing efforts targeting women, showcasing the versatility and practicality of trucks in family life and recreational activities. Additionally, as more consumers embrace the outdoors and recreational activities, the need for vehicles that can double as adventure companions has driven interest in pickup trucks.


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As the demand for infrastructure surged in the post-war era, so too did the construction machinery market. Major manufacturers such as Caterpillar, Hitachi, and Komatsu began to dominate the landscape. These companies invested heavily in research and development, leading to innovations such as hydraulic systems, which improved the efficiency and effectiveness of heavy machinery. The globalization of the construction industry also prompted manufacturers to expand their operations internationally, leading to the establishment of manufacturing plants in various countries.


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