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As consumer preferences shift towards sustainability, pickup manufacturers are stepping up to the challenge. The introduction of electric and hybrid pickup trucks marks a pivotal moment for the industry. Models like the Ford F-150 Lightning and the Rivian R1T are proving that trucks can still offer the power and performance associated with traditional gasoline engines while significantly reducing their environmental impact. Innovations in battery technology and efficient engines mean that pickup trucks can perform their essential tasks without compromising on sustainability.


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