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Battery prices have fallen dramatically over the past decade, from around $1,100 per kilowatt-hour in 2010 to below $150 per kilowatt-hour today. Many experts believe that when battery prices fall to around $100 per kilowatt-hour, electric cars will reach price parity with gas-powered vehicles without subsidies. This milestone is expected within the next few years, making new energy-electric cars more affordable for the average consumer.

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Trucks like the Chevrolet C/K series, Ford F-Series, and Dodge Ram were at the forefront of these changes. The Chevrolet C/K, with its sharp lines and aggressive front grille, exemplified the emerging trend of making pickups more truck-like in appearance, while still catering to personal use. The Ford F-Series continued its reign as America's best-selling truck, introducing features like more comfortable interiors and advanced technology even by the standards of the time. The Dodge Ram, with its unique style and “big rig” persona, carved out its own niche, showcasing the desire for more power and presence on the road.


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