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Moreover, government policies aimed at promoting fuel-efficient vehicles through incentives and rebates have further propelled sales. Many countries are implementing stringent emissions regulations, effectively pushing manufacturers to innovate and enhance their vehicle offerings. Tax breaks, reduced registration fees, and rebates on fuel-efficient cars make them more appealing to the average consumer, further driving the shift towards the 7-8% efficiency range.


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Interestingly, the consumer base for pickup trucks has expanded dramatically. While they were once predominantly chosen by males, recent studies suggest that a growing number of women are also purchasing pickup trucks. This shift can be attributed to increased marketing efforts targeting women, showcasing the versatility and practicality of trucks in family life and recreational activities. Additionally, as more consumers embrace the outdoors and recreational activities, the need for vehicles that can double as adventure companions has driven interest in pickup trucks.


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